RiftyBusiness | GoPro Enters Virtual Reality | Acquires Kolor

30 Apr 15
GoPro Enters Virtual Reality | Acquires Kolor

GoPro is throwing their hats into the virtual reality playing field. GoPro acquired Kolor, a start up VR company specializing in 360 degree videos and 360 degree panorama images. With years of HD camera manufacturing, GoPro camera are both affordable and high quality offering 4K resolution footage for under $1000. Kolor’s stitching software lets users combine multiple images or videos to make 360-degree panoramas and videos.

You can check out a GoPro 360 degree video below. With HD footage and affordability, GoPro may provide people with a affordable option to get into 360 degree video production.

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Spherical media enables a range of immersive viewing experiences and is an essential building block of virtual reality (VR), a technology poised to transform entertainment, education and other industries. Kolor’s solutions enable users to combine multiple photographs or videos to produce high-resolution panoramic or spherical content that can be enjoyed on mobile devices, the web or in a virtual reality environment.

“We are excited to welcome Kolor to GoPro,” said Nicholas Woodman, GoPro’s founder and CEO. “GoPro’s capture devices and Kolor’s software will combine to deliver exciting and highly accessible solutions for capturing, creating and sharing spherical content.”

GoPro’s “Land, Air and Sea” spherical video demonstrates what’s possible with a few GoPro combined with Kolor’s software. Check it out on these platforms:

Read More About The Acquisition Here.

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