RiftyBusiness | Mattel collaborates with Google to bring VR to the classic view-master toy

Mattel collaborates with Google to bring VR to the classic view-master toy

At the 2015 New York’s World Toy Fair Mattel announced they are collaborating with Google to update the classic toy, the View-Master toy with Google Cardboard technology.

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The View-Master which used to be a flat 3D image viewer will now show full 360-degree “photospheres”. Like the Google cardboard, an Android phone is inserted into the viewer and by opening the View-Master app, users will be able to view and interact famous areas, areas, and more.

“The View-Master was first introduced at the 1939 World’s Fair in New York, giving consumers access to spectacular 3D worlds by simply selecting a reel and looking through a device,” said Doug Wadleigh, SVP and Global Brand General Manager, Toy Box at Mattel. “By working with Google’s Cardboard platform, we are now able to take that experience even further bringing the discovery and immersive viewing experience of the View-Master to the digital age. Combining technology and innovation with this classic toy gives kids an enhanced experience allowing for play opportunities not yet imagined through new, digitally curated content.”

Official Announcement: Mattel

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